SRAM / TREK / TRS proof of concept video.

SRAM and The Ride Series MTB Skills Clinic hired Wagner Creative to help show that the best way to create a life long customer base is by providing the knowledge of how to be a better rider. Rich Drew’s philosophy is that, the best upgrade to any bike is a better rider. We spent 3 days in beautiful Johnson City, TN capturing 6 different Ride Series clinics. 
 
 

Creative Direction
Video Production
Story Direction and Concept

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Fezzari Signal Peak First Impression